{"id":63195,"date":"2024-05-22T11:20:03","date_gmt":"2024-05-22T03:20:03","guid":{"rendered":"https:\/\/vpon.cw1.dev\/?p=63195"},"modified":"2024-05-22T11:20:06","modified_gmt":"2024-05-22T03:20:06","slug":"what-is-a-composable-cdp-ccdp-and-why-you-should-migrate-to-it","status":"publish","type":"post","link":"https:\/\/vpon.cw1.dev\/en\/blogs\/what-is-a-composable-cdp-ccdp-and-why-you-should-migrate-to-it\/","title":{"rendered":"What Is a Composable CDP (CCDP) and Why Should You Migrate to It?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"63195\" class=\"elementor elementor-63195\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b439ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b439ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02ad896\" data-id=\"02ad896\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0678ef elementor-widget elementor-widget-text-editor\" data-id=\"c0678ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>What is a Composable CDP (CCDP) and why you should migrate to it?<br \/><br \/>Learning more about your customers is vital in today\u2019s data world. You can use this information to improve your sales with targeted marketing, identify the most profitable demographics, and generate insights to help you strengthen your business.<\/p><p>The problem is that all this data is scattered across multiple sources. Your marketing team can tell you about how your Facebook campaign is performing. But it\u2019s up to the operation team to tell you how many products you\u2019ve sold. Customer service teams detail the complaints you are getting. Due to these data gaps, this is why a good Customer Data Platform (CDP) is so important. It brings all those data sources together for deeper insights into what your audience is thinking.<\/p><p>But which CDP should you get? For years, the traditional approach to CDP was packaged CDP. But, as the technology has been refined, a new kid has come onto the block. The composable CDP. Let\u2019s dig deeper into both packaged and composable CDPs. Learning what they do, whether you need them, and which option you should choose.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a275173 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a275173\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-699610a\" data-id=\"699610a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f97a486 elementor-toc--minimized-on-mobile elementor-widget__width-initial elementor-widget elementor-widget-table-of-contents\" data-id=\"f97a486\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.seo-ignore&quot;,&quot;minimized_on&quot;:&quot;mobile&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.18.0 - 06-12-2023 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color)}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#babfc5;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item .elementor-toc__list-wrapper{margin-top:.5em;margin-left:var(--nested-list-indent,1em)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-right:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-right:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__f97a486\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__f97a486\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__f97a486\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dc04a49\" data-id=\"dc04a49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db5bcb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db5bcb5\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6227b1\" data-id=\"f6227b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df04dfe elementor-widget elementor-widget-heading\" data-id=\"df04dfe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">The Importance of Customer Data Platform for Business<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0bd2b3 elementor-widget elementor-widget-text-editor\" data-id=\"b0bd2b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To understand why CDPs are so important, we need to know how things used to work. Before customer data platforms were around, businesses would have Data gurus with the technical experience to interact with data warehouses and all the other non-technical departments like marketing, sales, accounting, etc<\/p><p>But the problem here is that the non-technical teams were left confused when they had to deal with data. So, the data teams had to find ways to bridge this gap by creating data pipelines that allowed information to flow into the software that people were familiar with. This is where traditional packaged CDPs changed this process, making it easier than ever to use the data.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fd829c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fd829c\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7859a04\" data-id=\"7859a04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-516fb80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"516fb80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-795e2ca\" data-id=\"795e2ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df6315e elementor-widget elementor-widget-heading\" data-id=\"df6315e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An Introduction to Packaged CDP<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bac8e43 elementor-widget elementor-widget-text-editor\" data-id=\"bac8e43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The concept of a CDP can be a little confusing, especially if you aren\u2019t a tech person. But it is actually easy to understand. Traditional packaged CDPs gather all your data from various platforms and store it in a central data warehouse so the data can be accessed and used.<\/p><p>For example, in a business with various departments. The sales team will likely use Customer Relationship Management (CRM) to manage customer data, the accounting team might use accounting software to track purchase orders and accounts, and the marketing team will have various analytics software to track and monitor marketing efforts. The problem here is how these departments can communicate and share essential data. CDP solves this problem by aggregating all the critical data and putting it into a central data warehouse to access it for further insights.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cf8ef57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf8ef57\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9e9b47d\" data-id=\"9e9b47d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d0ca86 elementor-widget elementor-widget-image\" data-id=\"9d0ca86\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"863\" height=\"503\" src=\"https:\/\/vpon.cw1.dev\/wp-content\/uploads\/2024\/05\/CDP-data-source-1.jpg\" class=\"attachment-large size-large wp-image-65790\" alt=\"CDP-data source\" srcset=\"https:\/\/vpon.cw1.dev\/wp-content\/uploads\/2024\/05\/CDP-data-source-1.jpg 863w, https:\/\/vpon.cw1.dev\/wp-content\/uploads\/2024\/05\/CDP-data-source-1-300x175.jpg 300w, https:\/\/vpon.cw1.dev\/wp-content\/uploads\/2024\/05\/CDP-data-source-1-768x448.jpg 768w\" sizes=\"(max-width: 863px) 100vw, 863px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cac057 elementor-widget elementor-widget-text-editor\" data-id=\"3cac057\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em>Figure1. Customer Data Platform framework <\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-603d3f5 elementor-widget elementor-widget-text-editor\" data-id=\"603d3f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For example, in a business with various departments. The sales team will likely use Customer Relationship Management (CRM) to manage customer data, the accounting team might use accounting software to track purchase orders and accounts, and the marketing team will have various analytics software to track and monitor marketing efforts. The problem here is how these departments can communicate and share essential data. CDP solves this problem by aggregating all the critical data and putting it into a central data warehouse to access it for further insights.<\/p><p>However, your CDP does more than just collect data, it can analyze it and help your business create a unified profile. Using information like usernames, unique identifiers, and email addresses to create a customer profile, the CDP allows companies to create unique customer journeys and experiences for customers.<\/p><p>This extends to tracking your customers before they make a purchase. For example, by using a unique identifier, businesses can gather information on their clients from different data streams like social media, web browsing, app usage, etc.<\/p><p>Once all the data is collected, the CDP becomes one of the most valuable tools for the business by making it accessible to all departments in the organization. Acting as a central source of truth. It\u2019s also easier for business owners to dig into the data to discover new insights to help the business improve its organization but also ultimately create a personal customer experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-41969f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41969f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-95e3311\" data-id=\"95e3311\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3585a50 elementor-widget elementor-widget-heading\" data-id=\"3585a50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Packaged CDP Explained<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4920e04 elementor-widget elementor-widget-text-editor\" data-id=\"4920e04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Traditionally, packaged CDPs were the only option on the market. This is an all-in-one platform. It is comprised of four components:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00bca84 elementor-widget elementor-widget-text-editor\" data-id=\"00bca84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li>Storage of your customer data.<\/li><li>Identity resolution to identify and track the interactions of individual customers.<\/li><li>Following user journey and user experience over a range of channels.<\/li><li>Wide range of API integrations. Making it easy to send this data to party platforms.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8490e7d elementor-widget elementor-widget-text-editor\" data-id=\"8490e7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Some packaged CDPs come with additional features. They might allow you to change your privacy settings so you can comply with legal obligations.<\/p><p>All of this comes in a pre-designed package. Because of this, it will be easy to implement. Minimal tech skills or coding knowledge is required. Plenty of pre-built dashboards and integrations, so you can get it up and running quickly. However, you can customize the packaged CDP to suit your needs better. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d02377 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d02377\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9fbfd3\" data-id=\"a9fbfd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a74510f elementor-widget elementor-widget-heading\" data-id=\"a74510f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Disadvantages of Packaged CDP<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a532a1 elementor-widget elementor-widget-text-editor\" data-id=\"1a532a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Packaged CDPs can be powerful tools. But they come with a few significant hurdles that you need to overcome. Let\u2019s look at some of the issues you might face:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6bda1c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bda1c3\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a62578d\" data-id=\"a62578d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e2a26f elementor-widget elementor-widget-heading\" data-id=\"7e2a26f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Storage and Data Ownership<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1e0bff elementor-widget elementor-widget-text-editor\" data-id=\"f1e0bff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For your packaged CDP to be effective, it must store customer data. This allows it to verify the identities of your customers. The problem is that this means that you have two sources of data to manage. Your primary data warehouse and your CDP.<\/p><p>To make this worse, storing all that information isn\u2019t cheap. To try and limit the costs, some packaged CDP providers might determine how far back their data stores extend. Reducing the amount of information you can leverage.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-804f31b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"804f31b\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e7e8047\" data-id=\"e7e8047\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cd5d5d elementor-widget elementor-widget-heading\" data-id=\"8cd5d5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Lack of Flexibility<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e9ee3 elementor-widget elementor-widget-text-editor\" data-id=\"74e9ee3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Packaged CDPs come with pre-designed features. Often, they can function as a black box. Making it hard to customize them to suit your company better. Another thing to consider is the interactions that the CDP can track. Many packaged CDPs focus on clickstream data. For example, they can record the number of clicks your pages get or how long someone spends browsing your website.<\/p><p>But this isn\u2019t the only information that you are gathering. You have your own proprietary first-hand data. For example, you might have information you\u2019ve collected from surveys. Or the comments that people have made to your customer service teams. Customer names or email addresses. First-hand information is vital, providing a wealth of insights. However, packaged CDPs struggle with this type of information. You would need to build your own data models, which takes a lot of time and requires extensive coding experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5861cf3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5861cf3\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0192247\" data-id=\"0192247\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df30370 elementor-widget elementor-widget-heading\" data-id=\"df30370\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Time-to-Value<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fff192 elementor-widget elementor-widget-text-editor\" data-id=\"4fff192\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Packaged CDPs are often sold as an easy way to manage your data. But this isn\u2019t as simple as it appears. Setting up the packaged CDP will take a while. Expect to spend six months fiddling around with it, making sure that it\u2019s working the way you want. But this isn\u2019t where the difficulty ends. You still need to train your staff to interact with it. This can take a few months, depending on the complexity.<\/p><p>Of course, your CDP won\u2019t stay stagnant. As your business grows, you\u2019ll have access to new data, which you must add to your CDP. As we mentioned, this will require the creation of new pipelines, keeping your engineering teams on their toes. You might be forced to start over if you want to incorporate a new use case. Completely redesigning your CDP.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-968b628 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"968b628\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3642275\" data-id=\"3642275\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fc81b9 elementor-widget elementor-widget-heading\" data-id=\"6fc81b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Incomplete Data<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7737bd elementor-widget elementor-widget-text-editor\" data-id=\"b7737bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>CDPs should allow you to better leverage your data. But that might not be the case. Marketers have complained about not being able to get the information they need from a packaged CDP. Limiting their ability to do their job effectively. As CDP can only collect behavioral data or clickstream events, which creates a fragmentation of customer view. Vital information, like the customer\u2019s name or age, can\u2019t be viewed. This is the data that is critical when you are making sales.<\/p><p>There is a way of fixing this problem. You can add the custom data that your team has created. But you\u2019ll need to undergo a considerable engineering effort and expect them to take a long time sorting out the data idiosyncrasies from the packaged CDP. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ebbff4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebbff4a\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cb44d1b\" data-id=\"cb44d1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e89a279 elementor-widget elementor-widget-heading\" data-id=\"e89a279\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Hidden Extra Cost<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4e2430 elementor-widget elementor-widget-text-editor\" data-id=\"a4e2430\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Many businesses have a limited amount of money to spend on software tools. You want to make sure that you\u2019re getting the most bang for your buck. Packaged CDPs are very expensive because every feature is bundled together. Some packages try to sell features separately. However, the CDP won\u2019t provide optimal results unless you pay for collection, storage, and modelling. Regardless of whether you already have a data warehouse that can perform these functions. On top of the costs associated with engineering. And training staff to use the CDP correctly.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a00544 elementor-widget elementor-widget-heading\" data-id=\"6a00544\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Additional Challenges With Packaged CDPs<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-553391a elementor-widget elementor-widget-text-editor\" data-id=\"553391a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We\u2019ve looked at some of the most significant issues you might have with packaged CDPs. But there are a few other challenges that you might face as your company grows.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-75195f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75195f8\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f6c777f\" data-id=\"f6c777f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe26f8f elementor-widget elementor-widget-heading\" data-id=\"fe26f8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Lack of Model Customization and Flexibility<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7de77ae elementor-widget elementor-widget-text-editor\" data-id=\"7de77ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Traditional CDPs are built to cast a wide net and address general use cases.<\/p><p>The modelling capabilities within these platforms are usually limited to two core objects: users and accounts. This limited view of the customer creates a one-size fits all definition that isn\u2019t readily applicable or usable for many organizations. CDPs are essentially black boxes where all of the data has to conform to the constraints of the provider. In reality, many companies have custom objects like playlists, shopping carts, work spaces, search history, tickets, etc.,that need to be linked to customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4b8d57b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b8d57b\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f147f06\" data-id=\"f147f06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b593161 elementor-widget elementor-widget-heading\" data-id=\"b593161\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Scalability Problems Of CDPs<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b88053f elementor-widget elementor-widget-text-editor\" data-id=\"b88053f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The needs of your business are unique. As you grow, you might increase the data you collect. Your CDP should grow with you. This is something that packaged CDPs struggle with. The cookie-cutter approach makes it harder to customize it to suit your business. As you want to scale your business, you\u2019ll hit more roadblocks. Requiring more time spent on engineering and coding, which in turn will use up more resources.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3dc0664 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3dc0664\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-208fdd1\" data-id=\"208fdd1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dbb5258 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbb5258\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b3b9769\" data-id=\"b3b9769\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7e8a7b elementor-widget elementor-widget-heading\" data-id=\"b7e8a7b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Emergence of the Composable CDP<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-076dbe0 elementor-widget elementor-widget-text-editor\" data-id=\"076dbe0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The good news is that you don\u2019t need to rely on packaged CDPs. There is a more modern alternative. The composable CDP. Not only is it more powerful, it\u2019s far easier to use. It acts as a conduit between your existing data collection and storage systems and your frontline tools. Making activating your information simple.<\/p><p>There are a few key elements that a composable CDP have, these are:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad20aa6 elementor-widget elementor-widget-text-editor\" data-id=\"ad20aa6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Able to use any data warehouse:<\/strong> CCDP can help you to leverage any data in your organization regardless how it is collected. For example, first-party data, clickstream events, or even offline actions.<\/li><li><strong>No complex coding:<\/strong> You don\u2019t need to be a tech whiz to use a composable CDP. The user interface is designed to be simple. A mix of open-source and proprietary software is used to create the CDP.<\/li><li><strong>No data storage:<\/strong> Your composable CDP sits on top of your data warehouse. Unlike a packaged CDP, it doesn\u2019t need to store sensitive customer information.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f7c42cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7c42cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1df3502\" data-id=\"1df3502\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d6912c elementor-widget elementor-widget-heading\" data-id=\"8d6912c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why the Composable Approach Is Better<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c821acb elementor-widget elementor-widget-text-editor\" data-id=\"c821acb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>More businesses are gravitating to the composable CDP experience. When you consider the benefits this approach provides, it\u2019s not surprising. Let\u2019s run through the list of advantages:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43fc6e0 elementor-widget elementor-widget-text-editor\" data-id=\"43fc6e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>No need to get locked into a vendor:<\/strong> Composable CDPs can work with any data warehouse. Allowing you to easily switch and swap between options as your business needs change.<\/li><li><strong>Modular approach:<\/strong> You can pick the data collection, storage, and activation tools you want. Customizing everything to better suit your business.<\/li><li><strong>Able to use first-hand data:<\/strong> You can better customize the composable CDP to suit your needs. Allowing you to incorporate valuable sources of first-hand data.<\/li><li><strong>No need to understand coding:<\/strong> Take the pressure off your data team. Composable CDPs are easy for anyone to set up and use.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04eb756 elementor-widget elementor-widget-text-editor\" data-id=\"04eb756\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For a while, packaged CDPs were ideal. But things have changed. Businesses grew more complex, gathering more first-hand data. It was more important than ever to make the most of your data. Today, composable CDPs are built to handle the demands of your business. Setting them up as the best modern alternative.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-31fc071 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31fc071\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8ae4c20\" data-id=\"8ae4c20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d177a4d elementor-widget elementor-widget-heading\" data-id=\"d177a4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Difference Between Packaged CDP and Composable CDP (CCDP)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc01b4 elementor-widget elementor-widget-text-editor\" data-id=\"fbc01b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tTo further understand why CCDP is superior to traditional packaged CDPs, let\u2019s drill into the main differences between these approaches. Composable CDPs allow you to mix and match the best data elements for your business. While packaged CDPs come in a predefined data package\n\nComposable CDPs allow you to overcome the limitations posed by packaged CDPs. They add flexibility and make scaling your business easier. Sensitive customer data is better protected. While allowing you to take full advantage of your first-party data. Let\u2019s look at the key differences to better understand why composable CDPs are the best option.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-32e16a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32e16a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7e5eabd\" data-id=\"7e5eabd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-956e4b7 elementor-widget elementor-widget-heading\" data-id=\"956e4b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Data Integration and Flexibility<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4219f elementor-widget elementor-widget-text-editor\" data-id=\"1e4219f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Gathering data is crucial for many businesses. It\u2019s how you get to know your customers on a deeper level. Packaged CDPs limit the amount of information you can gather. Typically, they rely on ETL to collect data from frontline tools. They can track click events, telling you how people acted on your website.<\/p><p>Composable CDPs take things one step further. They connect to a broader range of frontline tools. Not just the marketing tools that packaged CDPs focus on. They also utilize your first-party data. Things like the point-of-sale system. Giving you a far more comprehensive understanding of your business\u2019s performance.<\/p><p>That\u2019s not all. Composable CDPs offer significantly more flexibility. Being modular, you can pick the right aspects for your business. Adapting it to gather all the data you need. This approach cuts down on the amount of code you need to write. Saving your business precious time. Making it more accessible to act quickly on emerging trends.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8e2fd56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e2fd56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a01c775\" data-id=\"a01c775\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2df55e0 elementor-widget elementor-widget-heading\" data-id=\"2df55e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Scalability and Customization<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1900452 elementor-widget elementor-widget-text-editor\" data-id=\"1900452\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You need to choose a CDP that will grow with your business. Packaged CDPs struggle to do this. Many of these are rigid models. Adding new streams of first-party data can be difficult. Even worse, its black box approach makes it hard to customize. The larger your business grows, the more hurdles you will face.<\/p><p>Composable CDPs are designed with flexibility in mind. Being technology agnostic means that you can change elements easily. For example, is your data warehouse becoming too small? Easy fix, just migrate to a larger one. Making it easy to update your architecture as your business grows.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f54c86c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f54c86c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-776354b\" data-id=\"776354b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8cd127 elementor-widget elementor-widget-heading\" data-id=\"b8cd127\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Data Security and Efficiency<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-239b43d elementor-widget elementor-widget-text-editor\" data-id=\"239b43d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>People are increasingly concerned about the way that their data is being used. Protecting valuable information is key. A hack will lose customer trust. Risking serious legal consequences. Composable CDPs don\u2019t store your valuable data. Everything is put in your secure data lake. For example, companies that leverage BigQuery have governance and unlimited access to their customer data. Making it harder for a hacker to gain unauthorized access. Many are built to comply with strict internal rules on data protection.<\/p><p>Protecting your data isn\u2019t enough. You also need to make sure that you are utilizing it efficiently. CDP is the best at activating your data. It allows you access to the custom data your team has collected.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-678c245 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"678c245\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-303d7ed\" data-id=\"303d7ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54b5b20 elementor-widget elementor-widget-heading\" data-id=\"54b5b20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Migration and Transition<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f65d612 elementor-widget elementor-widget-text-editor\" data-id=\"f65d612\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Perhaps you already have a packaged CDP and want to upgrade to a Composable CDP. This will require you to migrate your data. While this sounds tricky, it\u2019s pretty easy to do. Just break the process down into steps. Here\u2019s what you\u2019ll need to do:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b0d1e82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0d1e82\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-72c4b86\" data-id=\"72c4b86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-366959a elementor-widget elementor-widget-text-editor\" data-id=\"366959a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li><strong>Perform a pre-migration assessment: <\/strong>Look at the technology and tools you are currently using. Consider how they might fit into your new CDP.<\/li><li><strong>Get the right tools:<\/strong> It can help to use a vendor that enables faster data transfer, like Amazon S3 or Google Cloud Storage<\/li><li><strong>Find the right migration approach:<\/strong> This will depend on your data type. If you don\u2019t have a lot of data, you can Lift and Shift it to the cloud. Moving the data without any modifications. If not, you may need to change the architecture before you move the data. This is a little more complex, but your tech team should be able to handle it.<\/li><li><strong>Set up your CDP:<\/strong> You might need to establish new pipelines or link up some APIs.<\/li><li><strong>Check that it\u2019s working: <\/strong>\u00a0Any new system might have a few kinks to iron out. But composable CDPs are easier than packaged ones.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-afb1bb8 elementor-widget elementor-widget-text-editor\" data-id=\"afb1bb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Migrating to a\u00a0 Composable CDP can be a technical process and take a lot of time. It is important to plan it out in advance. Pick a time that will minimize disruption to your organization, and make sure to have backups of your data. This can also present a unique opportunity to eliminate data pipelines you aren\u2019t using.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d456275 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d456275\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6951236\" data-id=\"6951236\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec34bfd elementor-widget elementor-widget-heading\" data-id=\"ec34bfd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Real-World Examples<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea42066 elementor-widget elementor-widget-text-editor\" data-id=\"ea42066\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We\u2019ve learned a lot about the technical advantages of a Composable CDP. But it can help to look at some real-world use cases. Giving you a better idea of how this technology can improve your business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3534b11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3534b11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-345230d\" data-id=\"345230d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a013cf0 elementor-widget elementor-widget-heading\" data-id=\"a013cf0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Creating Personalizing Ad Campaigns<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09a8224 elementor-widget elementor-widget-text-editor\" data-id=\"09a8224\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Getting the attention of your customers is becoming increasingly difficult. We are bombarded with hundreds of ads each day. Most of which we just block out. The best way around this is by creating a personalizing campaign. Changing your ad to suit the desires of your customers.<\/p><p>Composable CDPs allow you to gather more first-party data about your customers. Getting a deeper understanding of who your target audience is. You can then pass this along to advertisers. Crafting a more sophisticated campaign means increasing your match rates and lowering your customer acquisition costs (CAC).<\/p><p>For example, you can upload your first-party data to Google Ads. Allowing them to create a lookalike audience based on people in the same demographic.<\/p><p>Another example is identifying individual customers and engaging with them better. For example, someone has been on your site. They\u2019ve picked up an item. But they abandoned the cart before they paid. You can leverage your data to send them cart abandonment messages and encourage them to complete the purchase.<\/p><p>We&#8217;ve assisted over 110+ clients in Japan, Taiwan, and Hong Kong with 1st-party data solutions. To reduce acquisition costs or have a deeper understanding for your users or customers, contact us to learn more!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1eb34a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1eb34a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c8c5bd5\" data-id=\"c8c5bd5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2f042c elementor-widget elementor-widget-heading\" data-id=\"b2f042c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get To Know Your Customers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12ef80d elementor-widget elementor-widget-text-editor\" data-id=\"12ef80d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Composable CDPs allow you to gather third-party data. Tracking how people use your sites and respond to marketing campaigns. This is combined with first-party data, like customer names and email addresses. You can see what offline action occurred, like tracking what they bought in-store. Getting a more complete overview of your customer base. Allowing you to make informed decisions. Like deciding what future products will perform well or what offers you want to offer to drive sales.<\/p><p>Our 3rd-party data solutions, known for their precise audience targeting and tagging either can be predefined or customized to suit the special marketing scenarios, have\u00a0 set us apart for years. We would be delighted to assist you in identifying your ideal audience or enrich your 1st-party data pool.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d37c575 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d37c575\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fd8c1d2\" data-id=\"fd8c1d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9ebdda elementor-widget elementor-widget-heading\" data-id=\"f9ebdda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Improving The Customer Experience<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9d2ddf elementor-widget elementor-widget-text-editor\" data-id=\"f9d2ddf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span lang=\"EN-AU\">Getting customers is essential. Keeping them loyal is vital. This is an area that your composable CDP excels in. Imagine being able to communicate personalized messages across multiple channels effortlessly. For example, you might want to send an SMS notifying them that their purchase is complete. While sending an email with confirmation details and a link to tracking data. <\/span><\/p><p class=\"MsoNormal\"><span lang=\"EN-AU\">We provide audience insight reports, personalization widgets, and marketing activation solutions to craft unique experiences for your potential customers.<br \/><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12c516d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12c516d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51f3fe9\" data-id=\"51f3fe9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4018000 elementor-widget elementor-widget-heading\" data-id=\"4018000\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vpon\u2019s Solutions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e72903e elementor-widget elementor-widget-text-editor\" data-id=\"e72903e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>More and more enterprises are increasingly looking to activate data on top of the warehouse, rather than maintaining two separate data silos in a CDP and a data warehouse. With more than 10 years of experience in advertising and data solutions, Vpon can help our clients to implement CCDP deployment and provide total solutions from data collection, data analysis to data application. with data consultancy services.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c0b9dec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0b9dec\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-745c38a\" data-id=\"745c38a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a974c23 elementor-widget elementor-widget-text-editor\" data-id=\"a974c23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Data Collection:<\/strong> GA4 setup, implementation, and analytics planning, along with cloud infrastructure deployment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-40d6152 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40d6152\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f0ad72b\" data-id=\"f0ad72b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f50cbb elementor-widget elementor-widget-text-editor\" data-id=\"6f50cbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Data Analysis: <\/strong>\u00a0Vpon offers a wide range of insight reports that cater to various needs, from utilizing 1st-party data for user behavior analysis to using 3rd-party data for competitor analysis.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4be7196 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4be7196\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1e2d1d9\" data-id=\"1e2d1d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f07b2f elementor-widget elementor-widget-text-editor\" data-id=\"2f07b2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Data Activation:<\/strong> Audience behavior profiling and interest analysis, hyper-personalized recommendations, multi-channel targeting, behavior prediction or advertising experiments, etc.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b24182c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b24182c\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a956ac2\" data-id=\"a956ac2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c72102 elementor-widget elementor-widget-text-editor\" data-id=\"0c72102\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Data Consultancy<\/strong>: Vpon provides Data Consultancy services to enable enterprises to become truly data-driven. From GA4, Looker Studio to DX workshops, our data consultants will help to streamline each stage of your data journey.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5211e57 elementor-widget elementor-widget-image\" data-id=\"5211e57\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"862\" height=\"505\" src=\"https:\/\/vpon.cw1.dev\/wp-content\/uploads\/2024\/05\/CCDP-EN.jpg\" class=\"attachment-large size-large wp-image-65850\" alt=\"\" srcset=\"https:\/\/vpon.cw1.dev\/wp-content\/uploads\/2024\/05\/CCDP-EN.jpg 862w, https:\/\/vpon.cw1.dev\/wp-content\/uploads\/2024\/05\/CCDP-EN-300x176.jpg 300w, https:\/\/vpon.cw1.dev\/wp-content\/uploads\/2024\/05\/CCDP-EN-768x450.jpg 768w\" sizes=\"(max-width: 862px) 100vw, 862px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65b6e93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65b6e93\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1bfffe\" data-id=\"c1bfffe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb712cb elementor-widget elementor-widget-heading\" data-id=\"fb712cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f29c04 elementor-widget elementor-widget-text-editor\" data-id=\"1f29c04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Gathering customer data is useless if you can\u2019t activate it effectively. This is an area that traditional packaged CDPs struggled with. Modern Composable CDPs are the better option. Allowing you to leverage your data with more flexibility, ultimately making life easier for your staff and driving more sales to your business.\u00a0<\/p><p>Vpon Big Data Group helps mid-sized businesses and enterprises in finance, insurance, government, retail, tourism, marketing &amp; more with their data needs. With a Privacy-Centric Data Collection Approach, companies can rest assured that Vpon follows strict regulations of each industry regarding data. Whether your business is ready for a <a href=\"https:\/\/www.vpon.com\/en\/blogs\/how-digital-transformation-is-driving-the-customer-experience\/\">digital transformation <\/a>or looking for assistance to implement CCDP with customized KPIs, Vpon is here to help.<\/p><p>If you\u2019d like to learn more about how Vpon can help you to implement CCDP, please feel free to <a href=\"https:\/\/www.vpon.com\/en\/contact-us\/\">Contact us<\/a>!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is a Composable CDP (CCDP) and why you should migrate to it? Learning more about your customers is vital in today\u2019s data world. You can use this information to improve your sales with targeted marketing, identify the most profitable demographics, and generate insights to help you strengthen your business. The problem is that all &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/vpon.cw1.dev\/en\/blogs\/what-is-a-composable-cdp-ccdp-and-why-you-should-migrate-to-it\/\"> <span class=\"screen-reader-text\">What Is a Composable CDP (CCDP) and Why Should You Migrate to It?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":19,"featured_media":65857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[195],"tags":[370],"acf":[],"_links":{"self":[{"href":"https:\/\/vpon.cw1.dev\/en\/wp-json\/wp\/v2\/posts\/63195"}],"collection":[{"href":"https:\/\/vpon.cw1.dev\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vpon.cw1.dev\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vpon.cw1.dev\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/vpon.cw1.dev\/en\/wp-json\/wp\/v2\/comments?post=63195"}],"version-history":[{"count":0,"href":"https:\/\/vpon.cw1.dev\/en\/wp-json\/wp\/v2\/posts\/63195\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vpon.cw1.dev\/en\/wp-json\/wp\/v2\/media\/65857"}],"wp:attachment":[{"href":"https:\/\/vpon.cw1.dev\/en\/wp-json\/wp\/v2\/media?parent=63195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vpon.cw1.dev\/en\/wp-json\/wp\/v2\/categories?post=63195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vpon.cw1.dev\/en\/wp-json\/wp\/v2\/tags?post=63195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}