{"id":9178,"date":"2021-06-08T00:00:15","date_gmt":"2021-06-07T16:00:15","guid":{"rendered":"https:\/\/vpon.cw1.dev\/hivestack\/"},"modified":"2022-12-18T04:17:16","modified_gmt":"2022-12-17T20:17:16","slug":"hivestack","status":"publish","type":"post","link":"https:\/\/vpon.cw1.dev\/en\/news\/hivestack\/","title":{"rendered":"Vpon partners with Hivestack to Advance Data Driven DOOH Targeting in Hong Kong and Taiwan Markets"},"content":{"rendered":"

Vpon\u2019s extensive mobile location data enables precise audience targeting
\nX Hivestack\u2019s programmatic digital out of home technology<\/h4>\n

Vpon Big Data Group (\u201cVpon\u201d), the Asia\u2019s leading big data company has recently joined partnership with Hivestack, the global ad tech leader in programmatic digital out of home (pDOOH) advertising. This partnership brings together Vpon\u2019s extensive location data with the targeting and measurement capabilities of Hivestack\u2019s demand side platform (DSP), which allows Hivestack\u2019s advertising clients to deliver contextually relevant out of home messaging to different segments of consumers in Hong Kong and Taiwan.<\/p>\n

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Since 2015, Vpon has transformed from a data driven ad tech company to a regional big data expert, spreading its arms across seven key markets in Asia Pacific. Supported by the accumulation of massive data from 900 million mobile devices across APAC, we provide clients with customized data-centric solutions to cater diverse market needs. Hivestack\u2019s DSP creates accurate custom segments by geofencing places of interest frequented by a brand\u2019s target audience. The data will be leveraged to build hourly device concentration scores for each DOOH asset and activate screens where a high concentration of devices has been previously observed. Hivestack\u2019s platform uses market-leading technology to activate the right DOOH screens at the right time, using billions of anonymous data points from mobile location ID\u2019s.<\/p>\n

\u201cVpon\u2019s highly effective and customizable data products are the perfect accompaniment to Hivestack\u2019s unique programmatic technology, which uses location data to activate digital screens in real-time based on behavioural patterns and movement,\u201d says Arthur Chan, COO of Vpon. \u201cThe partnership presents an exciting opportunity for marketers in Hong Kong and Taiwan to combine our far-reaching data sets and expert analytics with Hivestack\u2019s market leading DSP to identify and reach the most relevant audience for their campaigns with high impact out-of-home advertising.\u201d<\/p>\n

\u201cHong Kong and Taiwan are key markets for Hivestack and we are excited to partner with an innovative big-data company that is so prominent in these countries,\u201d commented Troy Yang, MD North Asia of Hivestack. \u201cVpon\u2019s unrivalled mobile location data and capabilities will be a valuable addition to the Hivestack offering, enabling marketers to serve timely and compelling advertising to the right audiences at the right moment and in the right place, as well as to continually measure and optimise their out of home campaigns to maximise conversions.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Vpon Big Data Group has recently joined partnership with Hivestack, the global ad tech leader in programmatic digital out of home (pDOOH) advertising. This partnership brings together Vpon\u2019s extensive location data with the targeting and measurement capabilities of Hivestack\u2019s demand side platform (DSP), which allows Hivestack\u2019s advertising clients to deliver contextually relevant out of home messaging to different segments of consumers in Hong Kong and Taiwan.<\/p>\n","protected":false},"author":8,"featured_media":41055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/vpon.cw1.dev\/en\/wp-json\/wp\/v2\/posts\/9178"}],"collection":[{"href":"https:\/\/vpon.cw1.dev\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vpon.cw1.dev\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vpon.cw1.dev\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vpon.cw1.dev\/en\/wp-json\/wp\/v2\/comments?post=9178"}],"version-history":[{"count":0,"href":"https:\/\/vpon.cw1.dev\/en\/wp-json\/wp\/v2\/posts\/9178\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vpon.cw1.dev\/en\/wp-json\/wp\/v2\/media\/41055"}],"wp:attachment":[{"href":"https:\/\/vpon.cw1.dev\/en\/wp-json\/wp\/v2\/media?parent=9178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vpon.cw1.dev\/en\/wp-json\/wp\/v2\/categories?post=9178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vpon.cw1.dev\/en\/wp-json\/wp\/v2\/tags?post=9178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}