{"id":65866,"date":"2024-05-23T10:39:21","date_gmt":"2024-05-23T02:39:21","guid":{"rendered":"https:\/\/vpon.cw1.dev\/?p=65866"},"modified":"2024-10-09T16:34:27","modified_gmt":"2024-10-09T08:34:27","slug":"composable-cdp-ccdp","status":"publish","type":"post","link":"https:\/\/vpon.cw1.dev\/zh-hant\/news\/composable-cdp-ccdp\/","title":{"rendered":"Vpon \u63a8\u51fa\u53ef\u7d44\u5408\u5f0f\u9867\u5ba2\u6578\u64da\u5e73\u53f0
\u52a9\u529b\u4f01\u696d\u8b93\u6578\u64da\u4e0d\u518d\u88ab\u5e73\u53f0\u7d81\u67b6"},"content":{"rendered":"\n

Vpon \u5229\u7528 AI \u52a0\u4e0a\u5927\u6578\u64da\u5354\u52a9\u4f01\u696d\u7121\u7e2b\u5347\u7d1a\u6d3b\u7528\u6578\u64da\u8cc7\u7522\uff0c<\/strong>
\u651c\u624b\u4f01\u696d\u5728 Cookieless \u6642\u4ee3\u6253\u9020\u500b\u4eba\u5316\u884c\u92b7\u9ad4\u9a57\u6210\u529f\u7372\u53d6\u5546\u6a5f<\/strong><\/h3>\n\n\n\n

Vpon\u5a01\u670b AI \u5927\u6578\u64da\u96c6\u5718\uff0c5\u670823\u65e5\u5ba3\u5e03\u63a8\u51fa\u4ee5 AI \u9a45\u52d5\u7684\u300c\u53ef\u7d44\u5408\u5f0f\u9867\u5ba2\u6578\u64da\u5e73\u53f0 (CCDP) \u300d\u89e3\u6c7a\u65b9\u6848\uff0c\u5c07\u4f7f\u6578\u64da\u81ea\u4e3b\u6b0a\u9084\u7d66\u54c1\u724c\u4e3b\uff0c\u4ee5\u9748\u6d3b\u5f48\u6027\u7684\u65b9\u5f0f\u5354\u52a9\u4f01\u696d\u9ad8\u6548\u5730\u7ba1\u7406\u3001\u5206\u6790\u548c\u61c9\u7528\u9867\u5ba2\u6578\u64da\u4f86\u7372\u53d6\u6df1\u5ea6\u9867\u5ba2\u6d1e\u5bdf\u3002<\/p>\n\n\n\n

\u75ab\u60c5\u6539\u8b8a\u4e86\u6c11\u773e\u7684\u751f\u6d3b\u53ca\u6d88\u8cbb\u7fd2\u6163\uff0c\u4e5f\u52a0\u901f\u4e86\u6578\u4f4d\u8f49\u578b\u7684\u8da8\u52e2\u3002\u54c1\u724c\u4e3b\u5728\u5546\u696d\u6a21\u5f0f\u3001\u71df\u904b\u7b56\u7565\u53ca\u901a\u8def\u7d93\u71df\u4e0a\u4e5f\u9762\u81e8\u5168\u65b0\u7684\u6311\u6230\u3002\u5982\u4f55\u6709\u6548\u5730\u6536\u96c6\u548c\u5206\u6790\u6578\u64da\u4ee5\u4fbf\u6df1\u5165\u5730\u4e86\u89e3\u76ee\u6a19\u53d7\u773e\u7372\u53d6\u5546\u696d\u6d1e\u5bdf\uff0c\u6210\u70ba\u4f01\u696d\u6700\u91cd\u8981\u7684\u8ab2\u984c\u4e4b\u4e00\u3002\u56e0\u6b64\uff0c\u300c\u9867\u5ba2\u6578\u64da\u5e73\u53f0<\/strong>\uff0c<\/strong>CDP<\/strong>\u300d\u9010\u6f38\u6210\u70ba\u884c\u92b7\u4eba\u54e1\u4e0d\u53ef\u6216\u7f3a\u7684\u6700\u4f73\u5de5\u5177<\/strong>\u3002<\/strong><\/p>\n\n\n\n

CDP \u5be6\u73fe\u4e86 OMO \u5168\u6e20\u9053<\/strong>\u7b56\u7565\uff0c\u5c07\u7dda\u4e0a\u548c\u7dda\u4e0b\u7684\u6578\u64da\u7121\u7e2b\u6574\u5408\uff0c\u4f7f\u4f01\u696d\u53ef\u4ee5\u5728\u6bcf\u500b\u63a5\u89f8\u9ede\u8207\u76ee\u6a19\u53d7\u773e\u4e92\u52d5\u3002\u540c\u6642\u4e5f\u5efa\u7acb\u4e86 360 \u5ea6\u9867\u5ba2\u8f2a\u5ed3<\/strong>\uff0c\u8b93\u4f01\u696d\u6df1\u5165\u4e86\u89e3\u6bcf\u4f4d\u9867\u5ba2\u7684\u559c\u597d\u3001\u8cfc\u8cb7\u884c\u70ba\u548c\u4e92\u52d5\u65b9\u5f0f\uff0c\u5f9e\u800c\u66f4\u7cbe\u6e96\u5730\u9810\u6e2c\u5176\u9700\u6c42\u3002\u53e6\u5916\uff0cCDP \u652f\u6301\u53d7\u773e\u5206\u7fa4\uff0c\u901a\u904e\u5206\u6790\u5927\u91cf\u6578\u64da\uff0c\u5c07\u9867\u5ba2\u7d30\u5206\u70ba\u4e0d\u540c\u7684\u7fa4\u9ad4\uff0c\u6709\u91dd\u5c0d\u6027\u5730\u5236\u5b9a\u5206\u773e\u884c\u92b7<\/strong>\u7b56\u7565\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0cCDP \u5be6\u73fe\u4e86\u500b\u4eba\u5316\u9ad4\u9a57<\/strong>\uff0c\u6839\u64da\u6bcf\u4f4d\u9867\u5ba2\u7684\u559c\u597d\u548c\u884c\u70ba\uff0c\u63d0\u4f9b\u5b9a\u5236\u5316\u7684\u7522\u54c1\u63a8\u85a6\u3001\u4fc3\u92b7\u6d3b\u52d5\u548c\u512a\u60e0\uff0c\u63d0\u9ad8\u9867\u5ba2\u5fe0\u8aa0\u5ea6\u548c\u6eff\u610f\u5ea6\u3002\u6b64\u5916\uff0c\u96a8\u8457\u700f\u89bd\u5668\u4e2d\u300c\u7b2c\u4e09\u65b9 Cookie\u300d<\/strong>\u6d88\u5931\u7684\u6642\u4ee3\u4f86\u81e8\uff0cGDPR \u7b49\u6cd5\u898f\u7684\u5be6\u65bd\uff0cCDP \u70ba\u4f01\u696d\u63d0\u4f9b\u4e86\u66f4\u5b89\u5168\u548c\u7b26\u5408\u6cd5\u898f\u7684\u7b2c\u4e00\u65b9\u6578\u64da\u7ba1\u7406\u65b9\u5f0f\uff0c\u6e1b\u5c11\u4e86\u6cd5\u5f8b\u98a8\u96aa\uff0c\u589e\u5f37\u4e86\u9867\u5ba2\u5c0d\u54c1\u724c\u7684\u4fe1\u4efb<\/p>\n\n\n\n

\u50b3\u7d71<\/strong> CDP \u6240\u9762\u81e8\u7684\u9650\u5236\u8207\u6311\u6230<\/strong><\/h4>\n\n\n\n

\u7136\u800c\uff0c\u50b3\u7d71\u7684 CDP \u5728\u73fe\u5be6\u4e2d\u537b\u4e5f\u9762\u81e8\u4e86\u4e00\u4e9b\u554f\u984c\uff0c\u4f8b\u5982\uff1a\u6578\u64da\u7684\u5132\u5b58\u548c\u6240\u6709\u6b0a\u6b78\u5c6c\u3001\u4e0d\u5b8c\u6574\u7684\u6578\u64da\u7dad\u5ea6\u3001\u7121\u6cd5\u9748\u6d3b\u5ba2\u88fd\u5316\u6a21\u578b\u548c\u6709\u9650\u64f4\u5145\u6027\u3001\u5be6\u73fe\u50f9\u503c\u7684\u6642\u9593\u6210\u672c\u548c\u96b1\u85cf\u6210\u672c\u7b49\u6311\u6230\u3002\u50b3\u7d71 CDP \u672c\u8cea\u4e0a\u5c31\u50cf\u662f\u500b\u9ed1\u76d2\u5b50\uff0c\u5176\u4e2d\u6240\u6709\u6578\u64da\u8cc7\u6599\u90fd\u53d7\u5230\u63d0\u4f9b\u696d\u8005\u7684\u5b9a\u7fa9\u8207\u9650\u5236\u3002\u88ab\u5c01\u88dd\u5728 CDP \u4e2d\u7684\u6578\u64da\uff0c\u4f01\u696d\u65e2\u7121\u6cd5\u5f9e\u4e2d\u63d0\u53d6\u4e5f\u7121\u6cd5\u5728\u5176\u4ed6\u5e73\u53f0\u88ab\u5229\u7528\u3002\u800c CDP \u53ea\u80fd\u6536\u96c6\u7db2\u7ad9\u884c\u70ba\u6216\u9ede\u64ca\u6d41\u4e8b\u4ef6\uff0c\u4e5f\u9020\u6210\u4e86\u5ba2\u6236\u8f2a\u5ed3\u7684\u788e\u7247\u5316\u53ca\u55ae\u4e00\u8996\u89d2\u5316\u3002\u9810\u5b9a\u7fa9\u5167\u5efa\u597d\u7684\u5957\u88dd\u6a21\u7d44\uff0c\u4f01\u696d\u4e0d\u8ad6\u662f\u5426\u6709\u9700\u6c42\u90fd\u53ea\u80fd\u7167\u55ae\u5168\u8cb7\uff0c\u4e0d\u53ea\u5c0e\u5165\u7684\u6642\u9593\u9577\u4e5f\u591a\u51fa\u4e86\u66f4\u591a\u4e0d\u5fc5\u8981\u7684\u82b1\u8cbb\u3002<\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

\n

Vpon CCDP \u4e0d\u53ea\u6709 CDP\u7684\u512a\u9ede\uff0c\u5e36\u4f86\u66f4\u591a\u7684\u662f CDP \u6240\u6c92\u6709\u7684\u9748\u6d3b\u548c\u5f48\u6027\uff0c\u800c\u6211\u5011\u900f\u904e\u751f\u6210\u5f0f AI \u4f86\u5f37\u5316\u6578\u64da\u54c1\u8cea\u8207\u8ce6\u80fd\uff0c\u4e26\u6d1e\u5bdf\u751f\u6210\u8f14\u52a9\u6c7a\u7b56\uff0c\u70ba\u4e0b\u4e00\u4ee3\u6578\u64da\u6cbb\u7406\u5e36\u4f86\u65b0\u7684\u5178\u7bc4\u8f49\u79fb\u3002<\/em><\/strong><\/p>\nVpon \u5275\u8fa6\u4eba\u5433\u8a63\u6cd3<\/em><\/cite><\/blockquote>\n\n\n\n

Vpon CCDP \u52a9\u4f01\u696d\u7121\u7e2b\u5347\u7d1a\u6d3b\u7528\u6578\u64da\u8cc7\u7522<\/strong><\/h4>\n\n\n\n

Vpon \u63d0\u4f9b\u7684 CCDP \u89e3\u6c7a\u65b9\u6848\uff0c\u9075\u5f9e\u6578\u64da\u6cbb\u7406\u548c AI \u6cbb\u7406\u7684\u539f\u5247\uff0c\u6839\u64da\u4f01\u696d\u5728\u6578\u4f4d\u8f49\u578b\u7684\u4e0d\u540c\u968e\u6bb5\uff0c\u5efa\u7acb\u4e86\u5c0d\u61c9\u7684\u6a21\u7d44\u5316\u6846\u67b6\uff0c\u5f9e\u6578\u64da\u6536\u96c6\u3001\u6578\u64da\u5206\u6790\u3001\u5230 AI \u61c9\u7528\uff0c\u5206\u5225\u6709\u4e0d\u540c\u7684\u5340\u584a\u6a21\u7d44\u5354\u52a9\u4f01\u696d\uff0c\u8b93 CCDP \u7684\u5c0e\u5165\u8207\u5efa\u7f6e\u80fd\u8f14\u52a9\u63a8\u52d5\u6578\u4f4d\u8f49\u578b\u7684\u8a08\u756b\uff0c\u9019\u4e9b\u5340\u584a\u6a21\u7d44\u5305\u542b:<\/p>\n\n\n\n

    \n
  1. GA \u884c\u70ba\u6578\u64da\u8ffd\u8e64 (Google Analytics Tracking)<\/li>\n\n\n\n
  2. \u96f2\u7aef\u6578\u64da\u5efa\u6a21 (Cloud Data Modeling)<\/li>\n\n\n\n
  3. \u9810\u6e2c\u5206\u6790 (Predictive Analytics)<\/li>\n\n\n\n
  4. \u6578\u64da\u8c50\u5bcc\u5316 (Data Enrichment)<\/li>\n\n\n\n
  5. \u9867\u554f\u8aee\u8a62 (Consultancy)<\/li>\n\n\n\n
  6. \u500b\u4eba\u5316\u6e9d\u901a\u9ad4\u9a57 (Personalized Communication)<\/li>\n\n\n\n
  7. \u884c\u52d5\u5ee3\u544a (Mobile Advertising) \"\"<\/li>\n<\/ol>\n\n\n\n

    Vpon CCDP <\/strong>\u9867\u5ba2\u6578\u64da\u5e73\u53f0\u7684\u7368\u5bb6\u512a\u52e2<\/strong><\/h4>\n\n\n\n

    Cookieless \u6642\u4ee3\u7684\u4f86\u81e8\uff0c\u53ef\u7d44\u5408\u5f0f\u9867\u5ba2\u6578\u64da\u5e73\u53f0\u5c07\u662f\u7dad\u6301\u4f01\u696d\u7af6\u722d\u529b\u7684\u91cd\u8981\u95dc\u9375\u3002\u53ef\u81ea\u4e3b\u638c\u63e1\u6578\u64da\uff0c\u624d\u80fd\u5145\u5206\u904b\u7528\u4e14\u7372\u53d6360\u9867\u5ba2\u5b8c\u6574\u8f2a\u5ed3\uff0c\u9032\u884c\u7cbe\u6e96\u884c\u92b7\u5f9e\u800c\u63d0\u5347ROAS\u6548\u76ca\u3002Vpon CCDP\u6240\u5e36\u4f86\u7684\u7368\u5bb6\u512a\u52e2\u5982\u4e0b:<\/p>\n\n\n\n

      \n
    1. \u5167\u5916\u90e8\u6578\u64da\u6574\u5408\u80fd\u529b<\/strong>
      Vpon \u719f\u6089\u5408\u6cd5\u5408\u898f\u7684\u6578\u64da\u6536\u96c6\u548c\u6574\u5408\u7684\u65b9\u5f0f\uff0c\u56e0\u6b64\u5728\u6536\u96c6\u9867\u5ba2\u7684\u7ad9\u5167\u884c\u70ba\u6578\u64da\u6642\uff0c\u9664\u4e86\u80fd\u5c07\u6578\u64da\u900f\u660e\u5730\u4ea4\u7d66\u5ba2\u6236\u76f4\u63a5\u5b58\u53d6\uff0c\u66f4\u80fd\u540c\u6642\u78ba\u4fdd\u9019\u4e9b\u6578\u64da\u53ef\u4ee5\u6709\u6548\u8207\u5916\u90e8\u6578\u64da\u878d\u5408\uff0c\u9032\u800c\u7522\u751f360\u5ea6\u7684\u8f2a\u5ed3\u7279\u5fb5\uff0c\u5efa\u7acb\u5c0d\u9867\u5ba2\u7684\u5177\u8c61\u611f\u3002<\/li>\n\n\n\n
    2. \u7368\u7279\u4e14\u8c50\u5bcc\u7684\u5916\u90e8\u6578\u64da<\/strong>
      Vpon \u591a\u5e74\u7d2f\u7a4d\u7684\u4f7f\u7528\u8005\u7dda\u4e0a\u7dda\u4e0b\u884c\u70ba\u6578\u64da\uff0c\u5305\u542b\u570b\u5167\u5916\u7684\u5730\u7406\u884c\u70ba\u6578\u64da\u3001\u6d88\u8cbb\u6578\u64da\u3001\u624b\u6a5f\u884c\u70ba\u6578\u64da\u7b49\uff0c\u7d93\u7531\u81ea\u6709\u5e73\u53f0\u4e0a\u6578\u4f4d\u884c\u92b7\u7684\u61c9\u7528\u548c AI \u7684\u8655\u7406\u5f8c\uff0c\u7cbe\u7149\u51fa\u591a\u7a2e\u5ba2\u89c0\u4e14\u5be6\u7528\u7684\u95dc\u9375\u6578\u64da\uff0c\u57fa\u65bc\u7279\u5b9a\u884c\u70ba\u7522\u751f\u7684\u6a19\u7c64\uff0c\u80fd\u771f\u5be6\u53cd\u61c9\u4f7f\u7528\u8005\u7684\u5167\u5728\u8208\u8da3\u548c\u504f\u597d\u3002<\/li>\n\n\n\n
    3. \u6a21\u7d44\u5316\u7684\u5f48\u6027 <\/strong>
      \u4e0d\u540c\u7d44\u7e54\u55ae\u4f4d\u7684\u6578\u4f4d\u8f49\u578b\u7a0b\u5ea6\u90fd\u4e0d\u540c\uff0c\u6709\u4e9b\u751a\u81f3\u5c0e\u5165\u4e86\u8a31\u591a\u7a2e\u985e\u7684 CDP\uff0c\u7531\u65bc Vpon CCDP \u662f\u5c07\u529f\u80fd\u6a21\u7d44\u5316\uff0c\u6240\u4ee5\u53ef\u4ee5\u56e0\u61c9\u4e0d\u540c\u60c5\u5883\u9032\u884c\u9078\u64c7\u6027\u7684\u6574\u5408\uff0c\u5feb\u901f\u5f97\u5230\u91dd\u5c0d\u6027\u76ee\u6a19\u529f\u80fd\u7684\u6210\u529f\u4e0a\u7dda\u3002 \u6b64\u5916\uff0c\u6578\u64da\u7684\u5132\u5b58\u5730\u9ede\u548c\u8655\u7406\u65b9\u5f0f\uff0c\u90fd\u80fd\u56e0\u61c9\u7576\u5730\u6cd5\u898f\u800c\u8abf\u6574\u3002<\/li>\n\n\n\n
    4. \u591a\u5143\u7684\u6578\u64da\u61c9\u7528\u80fd\u529b<\/strong>
      Vpon \u719f\u6089\u5404\u7a2e\u6578\u64da\u5728\u7522\u696d\u4e2d\u7684\u61c9\u7528\u65b9\u5f0f\uff0c\u80fd\u5229\u7528 AI \u8f14\u52a9\u5efa\u7acb\u6d1e\u5bdf\u5206\u6790\u548c\u6c7a\u7b56\u5efa\u8b70\uff0c\u4e26\u4e14\u53ef\u4ee5\u76f4\u63a5\u5c07\u5206\u6790\u7684\u7d50\u679c\u76f4\u63a5\u5c0e\u5165\u5230\u5ee3\u544a\u5e73\u53f0\u4e2d\uff0c\u5c0d\u9867\u5ba2\u5efa\u7acb\u500b\u4eba\u5316\u7684\u6e9d\u901a\u9ad4\u9a57\u3002\u800c\u900f\u904e Vpon \u81ea\u6709\u7684\u5ee3\u544a\u5e73\u53f0\u9084\u80fd\u9032\u4e00\u6b65\u7522\u751f\u6578\u64da\u9589\u74b0\uff0c\u6301\u7e8c\u6027\u7684\u66f4\u65b0\u548c\u7cbe\u7149\u6578\u64da\u3002\u57fa\u65bc\u9019\u4e9b\u9ad8\u54c1\u8cea\u7684\u6578\u64da\uff0c\u642d\u914d\u5148\u9032\u7684 AI \u767c\u5c55\uff0c\u80fd\u5feb\u901f\u5efa\u7f6e\u5404\u7a2e AI \u7684\u61c9\u7528\uff0c\u52a0\u901f\u4f01\u696d\u7684\u6578\u4f4d\u8f49\u578b\u548c\u5275\u65b0\u767c\u5c55\u3002<\/li>\n\n\n\n
    5. \u570b\u969b\u7d1a\u8a8d\u8b49\u80fd\u529b<\/strong>
      Vpon \u64c1\u6709 ISO 27001 \u8207 27701 \u5206\u5225\u5728\u8cc7\u5b89\u8207\u500b\u8cc7\u7ba1\u7406\u7684\u8a8d\u8b49\uff0c\u4e26\u4e14\u662f Google Marketing Platform Certified Partner \u548c Google Cloud Partner\uff0c\u5718\u968a\u64c1\u6709\u91d1\u878d\u696d\u7b49\u7d1a\u6578\u64da\u6cbb\u7406\u7684\u7d93\u9a57\uff0c\u4e14\u6709\u570b\u5bb6\u7d1a\u5225\u7684\u653f\u5e9c\u6578\u4f4d\u8f49\u578b\u7684\u5408\u4f5c\u7d93\u9a57\u3002<\/li>\n<\/ol>\n\n\n\n

      \u5982\u679c\u60a8\u60f3\u4e86\u89e3\u66f4\u591a\uff0c\u6b61\u8fce\u96a8\u6642\u8207\u6211\u5011\u7684\u5c08\u696d\u5718\u968a\u806f\u7d61<\/a>\u3002
      <\/p>\n\n\n\n